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Marketing: |
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You must know what the market for your product is.
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In order to succeed, you should always try to know both the current market, and
the potential market
You could use some of the following to increase your market:
- Displays and models
- Advertising
- Publicity
- Sales connected with special events
- Personal selling tactics
- Customer service Public relations
- Appropriate product design/style/packaging
- The new entrepreneur should try to win support of his wholesalers and retailers.
- Wholesalers could be encouraged to handle his product by offering financial incentives
and substantial concessions.
- The National Small Industries Corporation Ltd. (NSIC) aims to provide assistance
in marketing the products of Small Scale Industries sector, under the Government
Stores Purchase Programme (to meet the requirements of govt. departments, railways,
defense, etc.)
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